Why insurance agents are a strong B2B niche
Independent insurance agents are small business owners with recurring revenue, strong cash flow, and a constant need for technology, marketing, and operational support. Unlike captive agents (State Farm, Allstate), independent agents make their own buying decisions — and they have the budget to act on them.
The insurance industry is one of the highest-spending verticals for digital leads, marketing software, and agency management tools. An agent who closes a single commercial account can earn $10,000+ in annual commission — making them very willing to invest in anything that grows their pipeline.
Who uses insurance agent lead lists
Marketing agencies
Insurance agents are heavy spenders on lead generation and digital marketing. Independent agents in particular are constantly looking for new ways to grow their book of business — SEO, Google Ads, and social media are all strong pitches.
Insurance technology (InsurTech) sales
Selling agency management software, quoting tools, CRM systems, or e-signature platforms to insurance agencies? A complete list of independent insurance agents in any state is your ideal outreach database.
Wholesale brokers & MGAs
Looking to grow your distribution network? Scrape independent agents by state, filter by size (review count as a proxy), and build your carrier appointment outreach list.
Recruiting & staffing
Insurance agencies are always hiring licensed agents, CSRs, and account managers. A state-wide list of agencies with direct phone numbers lets your recruiters call hiring managers without any manual research.
Financial services sales
Selling business banking, commercial loans, or merchant services to insurance agencies? Independent agencies are profitable, cash-flow positive small businesses — ideal financial services prospects.
How to scrape insurance agents from Google Maps
Sign up free
Create a free MapsHarvest account — no credit card needed. You get 50 credits to run your first scrape.
Select your insurance category
Type 'insurance' in the category picker. Choose from Insurance Agency, Auto Insurance, Life Insurance, Health Insurance, Home Insurance, and more. Include multiple lines in one scrape.
Pick your states
Select any US states. MapsHarvest loops through every city automatically — no manual city lists needed.
Set your filters
Filter by minimum rating, review count, or website presence. Independent agencies (non-franchise) are usually identifiable by their name and lower review counts.
Download your CSV
Export as CSV, XLSX, or JSON. One row per agency, up to 18 fields per lead — ready for your dialer or CRM.
What data you get per insurance agency
Every insurance agency scraped from Google Maps includes up to 18 data fields:
Pro tips for insurance agency outreach
Focus on independent agents, not captive+
Captive agents (State Farm, Allstate, Farmers) have corporate restrictions on software and vendor relationships. Independent agents make their own decisions. Filter out franchise names to focus on independent agencies.
Call mid-morning Tuesday–Thursday+
Insurance agents are most reachable between 9–11am Tuesday through Thursday. Mondays are hectic and Fridays are slow — mid-week mid-morning is your best window.
Filter by review count for agency size+
Agencies with 5–20 reviews are typically solo agents or small shops — best for software and marketing pitches. Agencies with 50+ reviews have staff and budget for premium services.
Search by line of business+
Run separate scrapes for auto, life, health, and commercial insurance. Each line has different technology needs and different decision-making speeds. Commercial lines agents have the biggest budgets.
Start building your insurance agent lead list
50 free credits. No credit card. First list in under 5 minutes.
Try MapsHarvest free →